Plan your first campaign

Write the brief#

Choose a specific audience, offer and measurable objective. Identify what is already true about the product and what proof you can use. Set a realistic channel mix rather than asking every agent to create unrelated content.

Example request

For our next product update, create a two-week education campaign for existing prospects. Use the approved feature notes, focus on LinkedIn and one article, and propose measurement using our connected sources. Do not schedule or publish yet.

Build the sequence#

1. Review Company Intelligence and attach the approved launch or product notes.
2. Ask Obelo for a campaign brief that identifies audience, offer, proof, channel roles and measurement.
3. Review the plan and remove unsupported claims or channels you cannot operate.
4. Create channel-specific drafts with a shared source, then review them individually.
5. Coordinate approved work in Calendar and confirm each publishing destination.
6. After delivery, inspect measured signals and record what should change in the next plan.

Define a useful finish#

A finished campaign is not simply a folder of generated text. You should be able to identify the approved versions, the destinations that received them, the observation period and the next decision. If measurement is unavailable, say so explicitly rather than estimating conversions.