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Analytics

Analytics overview

Know what a number measures before using it to change the plan.

Obelo product guide

Five lenses

ViewUse it forCheck first
TrafficSessions, users, engagement and search discoveryGA4/GSC property, period and sync time
SEOPage findings and organic opportunitiesCrawl coverage and issue evidence
LinksBacklink and referring-domain observationsProvider coverage and observation date
TechnicalPerformance and implementation issuesAffected URL, test conditions and severity
GEOObserved AI-answer mentions and citationsPrompt, engine, date and source response

Measured versus unavailable

The workspace labels stored analytics and source coverage. Missing data is not zero performance. Newly connected properties may have no historical rows available in Obelo yet; a successful connection and a successful data sync are separate states.

Search Console and Analytics count different events. Do not treat their dashboard stages as a user-level conversion funnel unless you have a measurement design that supports that inference.

A practical weekly review

  1. Select a consistent reporting period.
  2. Check source freshness and missing signals.
  3. Compare the relevant metric with its prior period and business context.
  4. Open the evidence behind a meaningful change.
  5. Create one reviewable action and return the result to the next planning cycle.

Go deeper

TrafficSEO and technical healthBacklinksAI visibility

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