Traffic & search performance
Read GA4 and Search Console together without confusing their measurements.
Connect the sources
Use Settings → Integrations to authorize Google Analytics and Search Console. Choose the property or verified site that belongs to the active website. Signing in to Google alone does not select the right reporting resource.
Open sync history if the dashboard has no data. Check whether the connection is authenticated, the correct resource was selected and a synchronization completed.
Read the key metrics
| Source | Examples | Interpretation |
|---|---|---|
| GA4 | Sessions, users, engagement, key events | Activity measured by your installed Analytics setup |
| Search Console | Clicks, impressions, CTR, position | Visibility and clicks reported by Google Search |
| Dimensions | Pages, channels, countries, devices | Breakdowns within each source, not identical audiences |
Avoid false conclusions
Low traffic may reflect low demand, incomplete tagging, a new property or a reporting delay. Check the source property directly before acting on an apparent collapse. Compare like periods and account for timezone differences.
A key event only measures what your GA4 setup records. Naming a business objective in Obelo does not install tracking on your website.
Something unclear or out of date?
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