AI visibility & citations
Inspect observed answers, then improve the evidence behind your brand.
Understand the observation
GEO concerns how a brand appears in AI-generated answers. An observation should identify the prompt, engine, date and returned evidence. A missing mention in one response is not a universal measure of the brand’s visibility.
Inspect citations and competitor mentions in the source response. Engine outputs can vary over time and between runs; keep the comparison conditions consistent.
From gap to action
- Open a GEO finding and read the actual question and response evidence.
- Decide whether the question is relevant to your audience and offer.
- Identify missing or unclear material on your site that would genuinely help answer it.
- Prepare a content or technical improvement and review the factual claims.
- Revisit comparable observations after the change is live; do not promise inclusion in a specific engine.
Readiness is not visibility
A GEO readiness check inspects observable page signals. It does not prove your site has been cited. Likewise, an llms.txt file can describe canonical resources but does not guarantee crawling, ranking or an AI recommendation.
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